Hotel RL

A hotel concept I helped develop from the ground up. Hotel RL is made for travelers who champion creativity, curiosity and forward progress. It's a place to expand horizons and connect with people who have big ideas. From coming up with memorable touchpoints along the guest journey and creating a brand of bath amenities, to developing the philosophy behind programming, creating a goodwill campaign and even writing short stories for keycards, I was involved in every aspect of the brand creation.