Margaritaville Island Reserve

Branding project for the all-inclusive Margaritaville Island Reserve. I developed "Welcome to the Limelife" as a way to put a name to that Margaritaville carefree state-of-mind. With a name like Margaritaville it's tempting to go down a boozy route, but the brand stands for so much more. The Limelife is a concept that applies to people of all ages and preferences. It's about living life at your own pace and going where the breeze takes you. Beyond creating the Limelife concept and campaign, I also created the brand for their weddings and honeymoons program, Everlasting Weddings & Honeymoons (inspired by the Jimmy Buffet song "Everlasting Moon").