Blundstone

It's not every day that you get to introduce a legend to an unknown audience. That was the case with Blundstone, a beloved boot brand in Australia and a relative unknown stateside. For their debut on this side of the pond, I developed the "How I Roam" platform, positioning the brand as one that caters to creative spirits from all walks of life. I also fleshed out the world of "How I Roam" with a yearly Instagram photo contest and brand ambassador spotlights along with CRM and website updates.